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Benefits of a Website for Business.

More and more people and businesses use the Internet to find information, it is convenient and saves time. Having a website is becoming so mainstream that customers and the general public almost expect a company to have a website. If people want information on a product or service, they are now saying, "I think they have a website, I'll check that out first."

Increases awareness of products/services.

A website provides the opportunity to publish the who, what, where, when and why of your business in a powerful and effective manner. How many potential customers might be swayed if they could learn a little more about you, your company, your products, etc., without having to phone or taking the time to meet with you in person? A website makes it easy for customers to learn more about your business at their own pace. Increasingly, people search the Web rather than the Yellow Pages when looking for a service or product. You'd be amazed how much shopping occurs on the World Wide Web overnight! With an e-commerce site you can even make sales when your offices are closed.

Reduce costs.

One of the largest expenses a business can incur is designing, printing, and delivering marketing materials. Websites are quicker, easier and more cost-effective to update than print based media. You can keep your website more current, more affordability than any other media can. With a website, you can instantly publish that same information: new product announcements, employment opportunities, contact information, coupons, almost anything, without material or delivery costs. People can learn about it instantly just by visiting your website. Imagine how much it would cost to produce a catalog for 200 different products, and keep it in consumers' hands for an entire year. You can accomplish this with a website very easily, with low development cost and almost no distribution cost. Buying advertising space, whether it's a newspaper ad, billboard or radio spots, can be expensive. In addition is the burden of the hours spent trying to figure out the perfect words to say in a limited space. A website is an unlimited number of full-page ads that you can change at will!

Enhance your image / Reflect your spirit.

A website can help you to establish a credible, professional image, instilling a level of trust with your customer and their purchasing confidence will follow suit. Your website can (and should) reflect the spirit and vision of you and your company. The Internet also offers the opportunity for a small-business to portray itself as a big business. (Or, for a big business, to fall flat by having a website that poorly represents its true stature.) How will your business be perceived on the web? A website lets you publish support information with up to the minute accuracy. Some companies only offer support through their website. If the website doesn't offer the answer an online feedback form is provided. This is perhaps the most underrated usage for business websites.

Create a competitive edge.

If your customers can't find you online, they will find your competitors. With more and more companies making a web presence, the companies that lose business to their competitors will most likely be those who fail to represent themselves on the Internet. If a potential customer can leisurely browse your company information online but cannot find your competitors' information, your company now has an additional edge.

I am not a business.

Many people belive that a website is about business, it could not be further from the truth. The web was started as a means of spreading scientific papers, incidentally it started in Cern the same place they have build the so called doomsday machine, the Large Hadron Collider and the same place overlooked by Shelly when she wrote Frankenstein (Promitheus Un-Bound). Makes you think. However there are many great reasons for having a personal site which we will explore next before moving on to reasons not to have a website. Continue


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